Your athlete has the work ethic.
Now give them the mental edge.
They’re talented. They work hard. But something is still holding them back — and you can see it, even when they can’t. Perform Free gives your athlete a dedicated 1-on-1 mindset coach and the tools to compete with freedom and confidence.
You Can See It. You Just Can’t Fix It For Them.
Your athlete is talented. They work hard. But something internal is getting in the way — and no amount of extra practice will solve a mindset problem.
These are not character flaws. They’re mindset patterns — and mindset patterns can be changed with the right coach, the right relationship, and the right work.
Identity First. Performance Second.
Most programs chase stats and outcomes. We build the person behind the athlete — because when your athlete knows who they are, performance takes care of itself.
What Athletes Are Saying
Real results from athletes who committed to the work.
“Before working on the mental aspect of my game I was playing with constant self-doubt and negative self-talk. Now I am playing with confidence and consistently have positive thoughts about my ability. The trainings helped me achieve my dreams of playing D1 lacrosse.”
“Before going through Mindset Performance Coaching, I was struggling with a chronic injury and severe competition anxiety. The mindset hacks I learned helped me get back to training at an elite level. I have re-found my love for competing and am accomplishing personal records!”
“I had always been the best, but freshman year I found myself struggling mentally and physically at the highest level. After a couple of months of mindset training, I was in the starting lineup, earned player of the week awards, and made the all-conference freshman team. The mental leaps I made were literally game changing!”
How It Works
Three steps from where your athlete is now to where they’re capable of being.
Choose the Right Fit for Your Athlete
Founding rates are locked in for as long as your athlete stays active. We’re accepting 25 founding athletes total across all tiers.
✓ Full mindset assessment
✓ Between-session support
✓ Weekly Success Statements
✓ 12-week Growth Assessment
✓ Full mindset assessment
✓ Between-session support
✓ Weekly Success Statements
✓ 12-week Growth Assessment
✓ Full mindset assessment
✓ Between-session support
✓ Weekly Success Statements
✓ 12-week Growth Assessment
✓ Ongoing accountability
✓ Continued identity-first work
✓ Available after 12 weeks of
Perform or Perform+
All sessions are 30–45 minutes, 1-on-1 with a dedicated coach. In-person at any PFP location or virtual. Founding rates locked in for the life of your membership.
Coach Andrew Simpson
Andrew Simpson is the founder of Player’s Fitness & Performance, author of 8 books on athlete mindset, and the voice behind a platform that reaches 1,000+ athletes and parents every month. He’s spent his career watching talented athletes hold themselves back — not because they lacked skill, but because they hadn’t been taught who they were capable of being.
Perform Free is the direct translation of his methodology into a 1-on-1 coaching program. Every coach on the Perform Free team is trained on the same identity-first framework that drives results at PFP’s four locations.
“Most coaches train the body. We train the identity. When an athlete knows who they are — not just what they can do — everything changes.”
— Coach Andrew Simpson, Founder
From Fear to Freedom.
It starts with one decision.
We’re accepting 25 founding athletes at a special introductory rate. Founding members lock in below-standard pricing for as long as they stay in the program.
PERFORM+ FOUNDING: $800/MO · PERFORM FOUNDING: $400/MO
Apply for Your Athlete →We review every application. Spots are limited and acceptance is not guaranteed.
